Google Adwords offers Internet marketers a great advertising vehicle that delivers real results quickly. But if you don't know what you are doing, Google Adwords can cost you a great deal of money, while producing little or no results. AdWords experts spend a lot of time and money advertising with Google Adwords because they get such great results. You can too, just make sure you spend the necessary time and learn the successful techniques first.   Because AdWords is so easy, too many people make the mistake of quickly starting a campaign without having all the knowledge they need to make a successful go of it.  The fact that you are reading this article shows you are ready to learn what it takes.  Soon you will be making money with your own AdWords campaigns.

Google Adwords is a source for pay per click advertising. It is often called a pay per click search engine, but it actually isn't. While Google is indeed a search engine, Google Adwords is not pay per click search engine advertising. In pay per click search engines, your listing appears in the search results when your keywords are searched for. The more you bid for the keyword, the higher your listing is.

However, in Google Adwords, your listing - or ad - does not appear in the search results for the keywords you bid on. Instead, it appears on the right hand side of the search results page - separate from the search results.  Because of Google’s immense popularity, this prominent placement of ads is working very well for the people who know how to write pay per click ads that generate sales.  These listings also show on the Google Search Network, which includes America Online, Ask Jeeves, EarthLink, AT&T and Yahoo Japan.

You can also choose to have your AdWords campaign appear across Google’s Content Network, a network of content sites that have partnered with Google. This will give you an even broader reach than just having your listings show on the search engine results pages.  However, many beginners avoid the Content Network as it the traffic is less targetted than the Search Network listings.

In order for you to keep control of your pay per click ad campaign, Google allows you the option of keeping your ad from appearing on specific sites, or sites that have specific content that you do not find acceptable for your advertisement.

Google allows you to bid between $0.05 and $100 for each keyword or phrase that you wish to bid on. Then, when someone searches for that keyword or phrase, if you have bid high enough, your ad will appear on the right hand side of the search results page. Everytime someone clicks on your ad, you are charged up to the amount that you bid.

Google Adwords requires a one-time $5.00 activation fee when you set up your account. After that, there are no monthly minimums or maximums that you must spend. You have complete control over your pay per click advertising campaign, with the ability to start it or stop it whenever you want to.

Google Adwords offers many tools to help you choose the perfect keywords for your product or service, and many customizable reports that will help you keep track of how well your pay per click ad campaign is doing. Even though Google Ad Words isn't technically a pay per click search engine, it is currently the top pay per click program ahead of Yahoo Search Marketing - formerly known as Overture.

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