Time flies fast in online business.  One second can mean a million dollars worth of profit in this industry.  Think I’m exaggerating?  Try asking the big guys, those who have made a killing in this field.  They will be quick to tell you how much they wish for more hours per day, or the ability to do away with sleep since it takes so much time away from progress.

Time flies fast in online business, hence, time is gold in this industry.  Literally and figuratively speaking, that is.

So, when marketing to internet marketers, it is a must that you don’t waste their time.  The usual sales tactics won’t cut it.  Hype, in this case, is your enemy, as they won’t buy it.  They’re too familiar with such techniques, and they have been accustomed to it to the point of getting numb.

The best way to do things is by delivering your pitch as straight as an arrow and as fast as a cowboy drawing his gun.

The Sales Page Is Still The Way To Go

This doesn’t mean that you should abandon the formula of a sales letter, however.  A sales page is still your sales agent in the World Wide Web.  It is the best way to deliver your business message in a manner that can reach a lot of people at any given time.

But the conventional formula of a sales page will not work with internet marketers.  They know the tricks of the trade, and you cannot use these against them.

Instead, a sales page for internet marketers should stay away from conventions and go back to the basics.  A sales page for internet marketers should sell something valuable, and inform the prospects why the product possesses such value.

Your Headline Will Make Or Break You

In a sales page, the headline often dictates how well the same will perform.  This is equally true when marketing to internet marketers.  However, the efficiency of the headline is not dependent on how much hype it can generate.  Rather, the inverse is applicable.  The more basic and straightforward the headline is, the more capable it will be of pulling in the sales.

Hence, your headline should HIGHLIGHT the PRINCIPLE BENEFITS of your offer.

By principle benefit, I mean the one thing that your product or service can provide that will help your prospects in some way.  To elaborate on this point, let us study some examples.

When selling an automated payment solution, the principle benefits are convenience (because it will save your prospects the menial tasks involved with such), proficiency (because systems do not make mistakes with numbers), and productivity (because systems can do more when it comes to automated processes).

When selling an eBook with private label rights, the principle benefits are profit (because of the high quality of the product which is sure to be sellable), expediency (because your prospects can have a product to sell immediately) and savings (because your prospects won’t have to spend on the production costs).

Principle benefits should find their way in your headline because these are the things that your prospects will be looking for.

Reverse Engineering

If you’re trying to find something to offer that internet marketers will gobble up but you’re having difficulties in figuring out which product to pursue, a little bit of reverse engineering may help you out.

Think about the principle benefits first.  Think about what internet marketers will need and how they can be satisfied.  From there, you can devise some concepts of products that can greatly alleviate their concerns.

Often, this gives birth to amazing ideas that revolutionize the industry. Give it a shot and you’ll be surprised with the results.