Step 3. Create compelling ad listings that users will want to click.

Remember, Clicks aren't sales! AdWords don't sell your product or service. They sell people on clicking a link that leads to your product or service. If you write a great AdWords ad, but you have a lousy sales page, your click-to-sales ratio is not going to be very good. You're likely to end up spending a lot more money on AdWords then you'll ever make.  What's the solution? Re-write your sales page or hire someone to do it for you.

What if you're an affiliate and you want to promote a product that pays you a commission for each sale but the company's landing page is awful? No problem. Simply create your own pre-sales page and host it on your own web site. Just code the buy link in your page so it goes to the affiliate payment link on the parent site. That way you can augment their sales copy with your own.

The hardest part about writing your ad is that the body can only have 70 characters total. That includes spaces and punctuation. What's worse, that 70 characters has to be divided over two lines. Neither line can have more than 35 characters. Yikes!  Google has some very strict rules about content that you need to read before you start creating your AdWords.

The key to getting this right is to create an ad that's too long and then start snipping it down to size. Keep in mind what your customers want to see and write it.

Used Books Free Shipping Find the Used Books you want from over 100,000 titles. www.SomeBookStore.com

If I wanted to dabble in the rare books market, I could quickly change the ad to read:

Used Books Free Shipping Hard to find used & rare books.  Over 100,000 titles.  www.SomeBookStore.com

It's going to take some work, but you'll get the hang of it!

And that's how easy it is to get started driving traffic to your web site using Google AdWords!

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